Weldwood Marketing
Podcast Marketing Services
A show nobody can find is a diary with better microphones.
Get StartedThe uncomfortable part
Publishing is not marketing.
Uploading an episode puts it on the internet. It does not put it in front of anyone. The feed does not promote you, the platforms do not promote you, and the audience does not assemble itself because the audio was good.
That gap is the whole job. We treat the episode as raw material and build everything else out of it, which is a very different exercise from hitting publish and hoping.
What we actually do
One recording, a month of content.
Clips and social
Vertical clips cut from each episode, scheduled and posted. The episode stops being one hour on Tuesday and becomes twelve pieces across the month.
Search and site
Show notes written to be found, plus a website that tells a stranger what the show is in about four seconds. Both are how people arrive from outside the app.
Ads when they are worth it
Google and social ads if the numbers support it, and a straight answer if they do not. We would rather tell you to wait than spend your money badly.
Who is behind it
People who do this for their own show.
Jake Zufelt runs Weldwood and hosts the Irreverent Business Podcast solo, writing, recording and producing every episode. He wrote the international bestseller Digital Marketing Sucks and is a StoryBrand certified practitioner.
That matters mostly because we are running the same playbook on ourselves. Nothing here is theory we read about, and if something stops working we find out before you do.
Questions we get
Straight answers.
Do I have to record with you to use this?
No. If your show already exists and it is just not getting found, that is exactly the problem this solves. Send us the feed.
How fast does this work?
Slower than ads and faster than nothing. Clips and search compound, so month four looks very different from month one. Anyone promising you month one is selling something.
What if my show is brand new?
If you would rather just ask questions first, that is podcast consulting. Then you are in the best possible position, because the structure gets built before there is anything to undo. Podcast Pro at $5,000 over 90 days covers branding, website and the first ten episodes.
Get the show found.
Clips · Search · Social · Ads
Tell us what you are making and who it is for. Call (541) 444-0902 or start below.