Business Podcast Production

People do business with people they know, like and trust, and there is no faster way to be known than to be heard for an hour. A prospect who has listened to three episodes arrives at the sales call already sold. They are not comparing you on price any more, they are checking you are real.

The content problem solves itself too. You answer the same twelve questions every week already. Recorded once, those become a season, a library your sales team can send links to, and a month of clips.

The businesses that do this badly talk about themselves for forty minutes. The ones that do it well put a customer, a partner or a supplier in the chair and ask good questions. You come across better in the second version and you get a relationship out of it.

We help pick the format before anything is recorded, because choosing wrong is the single most common reason a company podcast quietly stops at episode four.